I grow brands. Then I build the tools that grow them.

Scale a subscription-based trading platform internationally while introducing traders to a fundamentally different way of reading market activity. The challenge was not only customer acquisition, but category education: showing traders why an additional layer of market data could improve the quality of decisions made before entering a trade.

Built a multi-channel acquisition and education strategy combining demand capture, paid social, retargeting, educational content, product use cases, localized creative and landing-page testing. Messaging focused on demonstrating the product's unique value and helping traders understand how the additional data layer could complement their existing decision-making process.

Enter and grow across highly competitive international markets dominated by established travel and eSIM players while maintaining efficient customer acquisition.

Mapped audience behavior and demand market by market, concentrating lower-funnel investment where commercial intent already existed while using upper- and mid-funnel campaigns to build awareness in weaker markets. Localization, audience segmentation, funnel and landing-page testing, and budget allocation based on commercial performance kept acquisition efficient, with educated audiences re-engaged through remarketing and conversion campaigns.

Generate sales-qualified opportunities across personal loans, credit cards and a high-value wealth program, where strict eligibility requirements meant audience targeting, messaging and lead qualification had to be highly precise.

Built product-specific acquisition and qualification journeys, refining audience targeting, campaign messaging and lead forms around each product's eligibility criteria. For the wealth program in particular, form structure and qualification logic were repeatedly adjusted to improve lead quality and help sales teams prioritize prospects with stronger commercial potential.